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Douglas ( -1 )

Posts: 13,371
Registered: April 2008
Location: Woodstock, GA
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1937 LaSalle Series 37-50 Sport Coupe
Quantity Views Date Posted
1 8789 9/16/2008
Asking Price Shipping Amount Condition
$52,800.00 None Auction Results
Description: Offered For Sale at the:
RM Auction - Vintage Motor Cars at Meadow Brook Hall
August 6, 2005, Auburn Hills, Michigan


RM Auctions
One Classic Car Drive
Blenheim, Ontario
N0P 1A0 Canada
Phone: 519-352-4575
Website: www.rmauctions.com


1937 LaSalle Series 37-50 Sport Coupe
LOT: 046
Chassis No. 2B24856
Sold at a price of $52,800


105hp 248 cu. in. inline eight-cylinder engine, three-speed manual transmission, independent front suspension with coil springs, live axle rear suspension with leaf springs and four-wheel hydraulic drum brakes. Wheelbase: 120"


Introduced in 1929 to broaden Cadillac’s market range, LaSalle faced new challenges in 1935 from the Packard 120 and Lincoln Zephyr. Cadillac had been the first to introduce a medium-priced automobile as under Alfred P. Sloan’s leadership General Motors filled every niche it could find. Its strategy obviously commended itself to its competitors that were, like Cadillac, struggling in the Great Depression’s doldrums and these competitors seriously threatened LaSalle’s prospects.


LaSalle’s stature was built on a base of Cadillac engineering and quality assembly using the best components available from outside suppliers. LaSalle actively promoted the famous and prestigious names of its vendors – Borg & Beck, Spicer, Brown-Lipe, Bendix, A.O. Smith and Stromberg featured prominently in its literature. The inline eight, the only straight eight ever to power a Cadillac product, bore unmistakable similarities with Oldsmobile’s contemporary engine and LaSalle went out of its way to maintain that it was a LaSalle engine assembled to Cadillac standards in the Cadillac factory.


If anything distinguished LaSalle it was Harley Earl’sstyling that had broken new ground when the marque was launched in 1929 and continued to set it apart. Cadillac had considered dropping the marque in 1934, but Earl responded with some of the most attractive and modern designs ever proposed for a General Motors product. His brilliant styling carried the day. While the 1935 LaSalles lost the biplane bumpers that were among the most evocative expressions of thirties’ Art Deco design, the single piece 1935 bumpers more than made up in practicality what they lacked in finesse. LaSalle continued with dramatic pontoon fenders and chevron trim integrated into the front fenders, augmented by the new for 1935 vee windshields that made LaSalle’s Art Deco statement. Total LaSalle production for 1935 was 8,653 cars. There are no individual model or bodystyle production figures available, but the Sport Coupe was only a small fraction of the total and it is today surpassingly rare and distinctive.


The example offered here has a fresh frame-off restoration completed in 2004 with only 100 shakedown and testing miles since it was finished. Equipped with its original matching numbers engine it also has the original radio, clock, jack, rear-mounted spare tire has jump seats for occasional passengers behind the primary passenger seats. Meticulously restored, its rich and deep paintwork is complemented by striking silver interior upholstery and trim, a stunning look that would please even “Mister Earl” if he were here today to see it.


Many feel that 1935 was the pinnacle of Art Deco design in Detroit and it does not get any better than this brilliantly and freshly restored 1935 LaSalle Sport Coupe.
Keywords: 1937 LaSalle Series 37-50 Sport Coupe


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