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Douglas ( -1 )

Posts: 13,371
Registered: April 2008
Location: Woodstock, GA
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1933 LaSalle Model 345-C 4 Passenger Coupe
Quantity Views Date Posted
1 9279 9/17/2008
Asking Price Shipping Amount Condition
$47,000.00 None Auction Results
Description: Offered For Sale at the:
RM Auction - Vintage Motor Cars at Meadow Brook Hall
August 6, 2005, Auburn Hills, Michigan

RM Auctions
One Classic Car Drive
Blenheim, Ontario
N0P 1A0 Canada
Phone: 519-352-4575
Website: www.rmauctions.com

1933 LaSalle Model 345-C 4 Passenger Coupe
LOT: 056
Estimate: $60,000-$70,000 US
Chassis No. 2003040
AUCTION RESULTS: Lot was Not Sold at a high bid of $47,000

115hp 353 cu. in. Cadillac 90° V8 L-Head, cast iron block on aluminum crankcase, three-speed synchromesh manual transmission and four-wheel drum brakes. Wheelbase: 130"

The lovely LaSalle offered here is a very special car. It was the show car debuted at the 1933 Chicago World’s Fair. The car has 34,000 original miles and is complete with desirable features such as the rumble seat and rear mounted spare tire with metal cover. Factory options include directional signals and a color matched chassis. Most recently, a bodyoff, no-expense-spared restoration was completed in 2000 and accordingly, the LaSalle remains in exceptional overall condition. The original paint scheme was retained during the
restoration, as it was the only LaSalle built in 1933 to receive India green with “Tokyo ivory” body stripe, spokes and hubs. While the original walnut interior was retained, the car has been completely refurbished and restored to factory correct specifications. The engine underwent a complete rebuild as well as all ancillary parts including the starter, generator, and carburetor. The outstanding quality of the restoration was recognized when the LaSalle offered here won a red ribbon at Cadillac’s 100th Anniversary meet in Detroit.

Accompanying this vehicle is an original Chicago World’s Fair 1833 to 1933 blush makeup tin, as well as an original full-page framed advertisement depicting this exact car as presented. The advertisement is titled, “To the man who might have owned a LaSalle… for just a trifle more!” Elegantly written it features several sales pitches such as: “never a place would you hesitate to meet the doorman’s scrutiny through the window of your LaSalle…nor would you expect anything else, once you had comprehended the LaSalle tradition. For LaSalle came out of Cadillac—and bore, from the very date of its introduction, the unimpeachable hallmark of Cadillac prestige…”

The last section the advertisement has historically proven true as it leaps from 1933 at today’s potential buyer, stating: “…And thus it is that a new LaSalle is such a wise investment. For, superimposed upon its matchless quality and its incomparably delightful performance, it the very tangible value of a car that really “belongs.” …There’s a lesson here, most obviously, for those who pay the price of LaSalle—but fail of LaSalle’s prestige. And we think there’s a moral equally strong for the man who might have owned a LaSalle for just a trifle more… When the time arrives for you to decide once more on a motor car, we hope you’ll remember and act upon this undeniable fact—you’ll never encounter a place on earth too smart for a LaSalle.” As it could not be better said, we thoroughly encourage all collectors to closely examine this handsome, elegant and very rare example of the LaSalle marque as it is indeed a standout amongst its peers of the period.
Keywords: 1933 LaSalle Model 345-C 4 Passenger Coupe


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