1964 Dodge A-100 Custom Deora

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1964 Dodge A-100 Custom Deora Hot Wheels design car from Mattel

In 1964, Chrysler commissioned Mike and Larry Alexander to customize their new economy pickup, the Dodge A-100. Based on automotive designer Harry Bentley Bradley's illustration, the Alexander brothers created a low, cab-forward design with front-opening cab.

After a naming contest, it was called the Deora. The winning entry was from a 13-year-old boy, and is a technically incorrect version of the Spanish word for "golden".

The 1968 Hot Wheels Deora became a huge hit and an automotive legend.

Photo By: Douglas Wilkinson
Date: June, 2005
Location: Petersen Automotive Museum in Los Angeles, California
Copyright: 2005 © Douglas Wilkinson - All rights reserved