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Signage:1950 Jaguar Mark V Drophead Coupe: Origin of the world-renowned Jaguar nameplate began with William Lyons and the SS company in Britain, formerly known as the Swallow Coach Building Company in the late 1920's, after the firm turned from special bodies to complete automobiles by 1931. Some observers thought the bodies to be excessively flamboyant; however, their curved front fenders blending beautifully into the running boards and rounded rear fenders, attracted considerable attention on both sides of the Atlantic. The name "MKV" was chosen because the design that William Lyons was happiest with is the fifth prototype of the independent front suspension developed by Jaguar. It may also be due to the rivalry between Jaguar and Bentley's MK VI. The MKV is available in the Drophead Coupe or Saloon model. It is the first Jaguar car to be fitted with the 16-inch pressed steel wheels, body colored hub caps, and rear wing splash pan/rear wheel cover. No engine-heat exhaust louvers are fitted to the sides of the hood. The Drophead Coupe, often referred to as the Cabriolet by enthusiasts, has a 3-position fabric head: closed, partially open and fully open.