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Signage: William Lyons and William Walmsley started the manufacture of sidecars as Swallow Coach Building Company Limited in 1931. The name was changed to SS Cars Limited in Coventry, England, in 1937. The Jaguar name first appeared in 1936 on a handsome four-door sport saloon. The company became Jaguar Cars Limited in Coventry in 1945. This specially equipped XK 140 MC featured high lift, double overhead cams with an oil-insulated coil which yielded a powerful 210 BHP. Mechanically, the XK 140 marked a signal improvement, and independent road testing revealed that it was actually faster (129 MPH) than the Mercedes-Benz fabulous 300 SL Gullwing Coupe, although the German car was some two seconds quicker to 60 MPH, and was not much thirstier, thanks to it's fuel injected engine. This streamlined roadster is still regarded by many as one of the most beautiful and responsive sports cars ever to race Le Mans.