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1931 LaSalle Convertible Rumble Seat Coupe
|1931 LaSalle Convertible Rumble Seat Coupe |
1931 LaSalle Convertible Rumble Seat Coupe Photo By: Douglas Wilkinson Date: November 18, 2009 Location: Swopes Car Museum, Elizabethtown, Kentucky
1935 LaSalle Convertible Coupe
|1935 LaSalle Convertible Coupe |
1935 LaSalle Convertible Coupe Photo By: Douglas Wilkinson Date: June 5, 2005 Location: The Grand Experience CCCA Concours at the Gilmore Car Museum in Hickory Corners, Michigan
1936 LaSalle Five-Passenger Sedan
|1936 LaSalle Five-Passenger Sedan|
1936 LaSalle Five-Passenger Sedan RM Auctions Automobiles of Arizona Collector Car Auction Phoenix, Arizona AUCTION RESULTS: Lot 110 - Sold at a price of $24,200 105bhp, 248 cu. in. inline eight-cylinder engine, three-speed manual transmission, independent front suspension with A-arms and coil springs, semi-floating rear axle with semi-elliptic leaf springs, rear stabilizer bar, and four-wheel hydraulic drum brakes. Wheelbase: 120" RenÃ© Robert Cavelier was a restless spirit who sailed for Canada in 1666, arriving a full 17 years before Antoine de La Mothe Cadillac. Later given the title de La Salle, this name was appropriated for Cadillac's companion brand, which was introduced for 1927 and remained in production until 1940. An all-new design, the LaSalle was created by Harley Earl, and today it remains the very first production automobile designed from the outset by a car stylist. The LaSalle was tremendously popular at introduction, but by 1932, sales had plummeted to 3,386 from over 22,961 just three years earlier. In these dark days, the Cadillac division was losing money, so few funds were available for new car development. Although there were even rumors of discontinuing LaSalle, it still outsold Cadillac. In the end, a reprieve was granted, thanks to yet another styling triumph by Harley Earl, as well as a host of mechanical advancements introduced on the 1934 models, including a new chassis, a new eight-cylinder engine, hydraulic brakes, and a modern, independent front suspension. Stylistically, the 1936 Series 50 LaSalle models, were virtually unchanged in overall design from 1934, and sported a new, upright "Convex-Vee" grille, as well as revised hood ports, and detail changes that resulted in quieter operation. In addition, the LaSalle was perhaps the most streamlined American production car of its time, and its strong public acceptance helped strengthen Cadillac as the economy continued to struggle under the lingering effects of the Great Depression. The 1936 LaSalle Series 50 Five-Passenger Sedan presented here is an early production example, with approximately 75,000 actual miles reported by the current owner from new. It is appropriately finished with a formal black exterior, and complemented by very good brightwork, as well as dual amber fog lights, and dual chrome-plated rearview mirrors. It rides on a set of black painted steel wheels with chrome-plated hubcaps and trim rings, surrounded by period-style wide whitewall tires.
1937 LaSalle Opera Coupe
|1937 LaSalle Opera Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1937 LaSalle Opera Coupe LOT: 033 Chassis No. 322625 Sold at a price of $35,200 125bhp at 3,400rpm, 322 cu. in. eight-cylinder L-head engine, three-speed manual transmission, four-wheel leaf springs and four-wheel hydraulic drum brakes. Wheelbase: 125" The LaSalle offered here features a handsome aerodynamic body, known as the Opera Coupe. It is finished in black with the correct gray cloth interior and is fitted with optional whitewall tires. The paintwork, interior, and brightwork, while showing some age, appear highly presentable. The vendor reports that he has had some mechanical restoration performed, including brakes, fuel tank, radiator, and generator. A highly useable and drivable car, this LaSalle has participated in two 500 mile tours since 2003. The 1937 LaSalle Opera Coupe presented here is a tasteful, elegant and distinctive motor car that is an exceptional value for the money. A great driver with endless charm, this car is ideally suited for touring or recreational driving.
1937 LaSalle Series 37-50 Sport Coupe
|1937 LaSalle Series 37-50 Sport Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1937 LaSalle Series 37-50 Sport Coupe LOT: 046 Chassis No. 2B24856 Sold at a price of $52,800 105hp 248 cu. in. inline eight-cylinder engine, three-speed manual transmission, independent front suspension with coil springs, live axle rear suspension with leaf springs and four-wheel hydraulic drum brakes. Wheelbase: 120" Introduced in 1929 to broaden Cadillac’s market range, LaSalle faced new challenges in 1935 from the Packard 120 and Lincoln Zephyr. Cadillac had been the first to introduce a medium-priced automobile as under Alfred P. Sloan’s leadership General Motors filled every niche it could find. Its strategy obviously commended itself to its competitors that were, like Cadillac, struggling in the Great Depression’s doldrums and these competitors seriously threatened LaSalle’s prospects. LaSalle’s stature was built on a base of Cadillac engineering and quality assembly using the best components available from outside suppliers. LaSalle actively promoted the famous and prestigious names of its vendors – Borg & Beck, Spicer, Brown-Lipe, Bendix, A.O. Smith and Stromberg featured prominently in its literature. The inline eight, the only straight eight ever to power a Cadillac product, bore unmistakable similarities with Oldsmobile’s contemporary engine and LaSalle went out of its way to maintain that it was a LaSalle engine assembled to Cadillac standards in the Cadillac factory. If anything distinguished LaSalle it was Harley Earl’sstyling that had broken new ground when the marque was launched in 1929 and continued to set it apart. Cadillac had considered dropping the marque in 1934, but Earl responded with some of the most attractive and modern designs ever proposed for a General Motors product. His brilliant styling carried the day. While the 1935 LaSalles lost the biplane bumpers that were among the most evocative expressions of thirties’ Art Deco design, the single piece 1935 bumpers more than made up in practicality what they lacked in finesse. LaSalle continued with dramatic pontoon fenders and chevron trim integrated into the front fenders, augmented by the new for 1935 vee windshields that made LaSalle’s Art Deco statement. Total LaSalle production for 1935 was 8,653 cars. There are no individual model or bodystyle production figures available, but the Sport Coupe was only a small fraction of the total and it is today surpassingly rare and distinctive. The example offered here has a fresh frame-off restoration completed in 2004 with only 100 shakedown and testing miles since it was finished. Equipped with its original matching numbers engine it also has the original radio, clock, jack, rear-mounted spare tire has jump seats for occasional passengers behind the primary passenger seats. Meticulously restored, its rich and deep paintwork is complemented by striking silver interior upholstery and trim, a stunning look that would please even “Mister Earl” if he were here today to see it. Many feel that 1935 was the pinnacle of Art Deco design in Detroit and it does not get any better than this brilliantly and freshly restored 1935 LaSalle Sport Coupe.
1934 LaSalle 50 Fleetwood Convertible Coupe
|1934 LaSalle 50 Fleetwood Convertible Coupe|
1934 CADILLAC LASALLE 50 FLEETWOOD CONVERTIBLE COUPE #490. Came from the estate of Percy Ballentine II of Ballentine Ale fame out of Suffix, New Jersey. Harley-Earl, chief stylist for General Motors from 1926-1964 said the Lasalle is to be a milestone car and crowning achievement in the 1930's. The 1934 Lasalle influenced design for future models. One beer to have when you're having more than one! Vehicle is located in Metro, NY area. 18,500 Original miles, needs cosmetic restoration, 99% rust free, excellent mechanicals, whisper smooth straight eight, all original down to exhaust... Price: $98,500. Call Sell It Now Motors/Classic Cars 443-326-9846 GAMPRILLS, MD
1934 LaSalle Series 350 Convertible Coupe
|1934 LaSalle Series 350 Convertible Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1934 LaSalle Series 350 Convertible Coupe LOT: 078 Estimate: $95,000-$125,000 US Chassis No. 2104075 AUCTION RESULTS: Lot was Sold at a price of $143,000 95bhp 353 cu. in. side value V8 engine with three-speed manual transmission, front and rear semi-elliptic leaf springs and four-wheel drum brakes. Wheelbase: 119" The LaSalle was an entirely separate marque created by General Motors to complement and create a less expensive alternative to the top of the line Cadillac. The concept of the LaSalle line was essentially created by General Motors engineer Harley Earl. As his brainchild it was no surprise that the LaSalle line ended up being one of the most attractive cars on the road. Often new ideas and concepts were implemented on the LaSalle line prior to any introduction on any of the Cadillacs. The LaSalle name remained in production for 14 years before GM cancelled the marque as a result of the looming entry into World War II and the fact that, while it had help boost sales for General Motors in the early 1930s, it had failed to improve upon its past successes as the years progressed. Unfortunately, the quality car company was forced to shut its doors in 1940, closing down one of the best built and dependable car lines General Motors has ever produced. While LaSalle remained as a lower priced entry into the market than Cadillac, it was used to test new designs periodically. There is perhaps no more significant example of that than the 1934 LaSalle as it influenced the entire field of automotive design in one fell swoop. As the advertising and marketing experts touted their new entry for 1934, little did anyone truly realize how far reaching of an influence the car would have. The following excerpt from a factory brochure best illustrates the groundbreaking new design in execution: “Brilliant in its Fleetwood conception and execution of the newest aerodynamic styling, the LaSalle Convertible Coupe is destined for high popularity with smart people. In one dashing body, designed and fabricated by America’s leading custom-car builder, it presents the practical charm of both closed and open types. …..The striking beauty of the Newest Car in the World is enhanced by liberal customer options – at no additional cost – in both upholstery and exterior finish.” Later in the same sales brochure, it goes on to say, “In these new LaSalle bodies every line and curve is fashioned to lessen wind resistance and air noise and increase the smooth passage of air currents. This new principle in automobile body design approximates the fashioning and symmetry in other forms of fast transportation.” The preceding rings true today, especially the latter quote, as there is perhaps no American mass production car that is as streamlined as the 1934 LaSalle. In an interview with Ron Van Gelderen, former Director of Design at General Motors, he responded to the interviewer’s question regarding some of the most important styling benchmarks by saying, “The most important benchmark was the ’34 LaSalle. Actually, that was not just a benchmark for Cadillac, but it was the first all new design for General Motors. If you think about it, all the designs before this beautiful little LaSalle were variations of a theme started by the Hispano-Suiza influenced, ’2 7 LaSalle by Harley Earl. Every design from ’27 to ’33 was very nice, but not all-new or trendsetting.” Mr. Richard Kughn certainly recognized the importance of the 1934 LaSalle when this particular example became available to him in 1973. In fact, he immediately arranged for purchase of this car when it was offered to him by its then Argentinean owner. One interesting aspect of this LaSalle was that it was also an original right hand drive example. Upon taking delivery of the car, which was still in mostly original condition, Mr. Kughn submitted the LaSalle for a through restoration. Finished in a dramatic color scheme of orange with black fenders, drivetrain and chassis, the LaSalle displays its art deco style in dramatic elegance. It is fitted with a tan vinyl interior, black rumbleseat and tan top. While an older restoration at this point, the LaSalle has held up very well. It has only been driven a limited amount as the odometer shows just under 1,500 miles, which is believed to be since the restoration’s conclusion almost 20 years ago. It epitomizes the streamlined art deco look from its ancillary parts like the bumper, grille and headlights to the exhaust ports along the car’s hood. A tribute this wonderful car, it received an AACA Primary First in the late 1990s, a Cadillac-LaSalle Club Primary First in 2004 and was last shown at the Meadow Brook Concours d’Elegance in 2004. Truly one of the most individual and impressive prewar designs, this 1934 LaSalle will always be considered art in both form and function.
1934 Cadillac - LaSalle Fordor Sedan For Sale
|1934 Cadillac - LaSalle Fordor Sedan For Sale|
1934 Cadillac - LaSalle Fordor Sedan For Sale $39,900 Model Fordor Sedan VIN 2106850 Mileage 45,626 Engine 240.3 CID Cylinders Straight Eight Transmission Three Speed Color Burgundy Interior Color Brown Subject to availability and price change. St. Louis Car Museum Website: www.stlouiscarmuseum.com Email: firstname.lastname@example.org Financing Is Available--Trades Are Accepted! Please call 1-800-957-5707 or 314-993-7104 with any questions or to discuss financing or transportation arrangements.
1929 Cadillac-LaSalle Sedan
|1929 Cadillac-LaSalle Sedan |
1929 Cadillac-LaSalle Sedan Model 4-Door Sedan VIN 405714 Mileage Exempt Engine 51 HP Cylinders V-8 Transmission Three Speed Color Blue Interior Color Gray Subject to availability and price change. St. Louis Car Museum Website: www.stlouiscarmuseum.com Email: email@example.com Financing Is Available--Trades Are Accepted! Please call 1-800-957-5707 or 314-993-7104 with any questions or to discuss financing or transportation arrangements.
1933 LaSalle Model 345-C 4 Passenger Coupe
|1933 LaSalle Model 345-C 4 Passenger Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1933 LaSalle Model 345-C 4 Passenger Coupe LOT: 056 Estimate: $60,000-$70,000 US Chassis No. 2003040 AUCTION RESULTS: Lot was Not Sold at a high bid of $47,000 115hp 353 cu. in. Cadillac 90° V8 L-Head, cast iron block on aluminum crankcase, three-speed synchromesh manual transmission and four-wheel drum brakes. Wheelbase: 130" The lovely LaSalle offered here is a very special car. It was the show car debuted at the 1933 Chicago World’s Fair. The car has 34,000 original miles and is complete with desirable features such as the rumble seat and rear mounted spare tire with metal cover. Factory options include directional signals and a color matched chassis. Most recently, a bodyoff, no-expense-spared restoration was completed in 2000 and accordingly, the LaSalle remains in exceptional overall condition. The original paint scheme was retained during the restoration, as it was the only LaSalle built in 1933 to receive India green with “Tokyo ivory” body stripe, spokes and hubs. While the original walnut interior was retained, the car has been completely refurbished and restored to factory correct specifications. The engine underwent a complete rebuild as well as all ancillary parts including the starter, generator, and carburetor. The outstanding quality of the restoration was recognized when the LaSalle offered here won a red ribbon at Cadillac’s 100th Anniversary meet in Detroit. Accompanying this vehicle is an original Chicago World’s Fair 1833 to 1933 blush makeup tin, as well as an original full-page framed advertisement depicting this exact car as presented. The advertisement is titled, “To the man who might have owned a LaSalle… for just a trifle more!” Elegantly written it features several sales pitches such as: “never a place would you hesitate to meet the doorman’s scrutiny through the window of your LaSalle…nor would you expect anything else, once you had comprehended the LaSalle tradition. For LaSalle came out of Cadillac—and bore, from the very date of its introduction, the unimpeachable hallmark of Cadillac prestige…” The last section the advertisement has historically proven true as it leaps from 1933 at today’s potential buyer, stating: “…And thus it is that a new LaSalle is such a wise investment. For, superimposed upon its matchless quality and its incomparably delightful performance, it the very tangible value of a car that really “belongs.” …There’s a lesson here, most obviously, for those who pay the price of LaSalle—but fail of LaSalle’s prestige. And we think there’s a moral equally strong for the man who might have owned a LaSalle for just a trifle more… When the time arrives for you to decide once more on a motor car, we hope you’ll remember and act upon this undeniable fact—you’ll never encounter a place on earth too smart for a LaSalle.” As it could not be better said, we thoroughly encourage all collectors to closely examine this handsome, elegant and very rare example of the LaSalle marque as it is indeed a standout amongst its peers of the period.
In 1926, Alfred P. Sloan, Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out GM's producr line. He lured a custom car designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "styled".
The LaSalle marque was used by General Motors from 1927 until 1940.
1930 - LaSalle is one of the first companies to include wiring for radios.
In 1930 LaSalle increased its wheelbase to 134 inches and were offered with six fleetwood bodies as well as bare chassis for custom coachbuilders. Prices were also increased.