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1931 LaSalle Convertible Rumble Seat Coupe
|1931 LaSalle Convertible Rumble Seat Coupe |
1931 LaSalle Convertible Rumble Seat Coupe Photo By: Douglas Wilkinson Date: November 18, 2009 Location: Swopes Car Museum, Elizabethtown, Kentucky
1934 LaSalle Series 350 Convertible Coupe
|1934 LaSalle Series 350 Convertible Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1934 LaSalle Series 350 Convertible Coupe LOT: 078 Estimate: $95,000-$125,000 US Chassis No. 2104075 AUCTION RESULTS: Lot was Sold at a price of $143,000 95bhp 353 cu. in. side value V8 engine with three-speed manual transmission, front and rear semi-elliptic leaf springs and four-wheel drum brakes. Wheelbase: 119" The LaSalle was an entirely separate marque created by General Motors to complement and create a less expensive alternative to the top of the line Cadillac. The concept of the LaSalle line was essentially created by General Motors engineer Harley Earl. As his brainchild it was no surprise that the LaSalle line ended up being one of the most attractive cars on the road. Often new ideas and concepts were implemented on the LaSalle line prior to any introduction on any of the Cadillacs. The LaSalle name remained in production for 14 years before GM cancelled the marque as a result of the looming entry into World War II and the fact that, while it had help boost sales for General Motors in the early 1930s, it had failed to improve upon its past successes as the years progressed. Unfortunately, the quality car company was forced to shut its doors in 1940, closing down one of the best built and dependable car lines General Motors has ever produced. While LaSalle remained as a lower priced entry into the market than Cadillac, it was used to test new designs periodically. There is perhaps no more significant example of that than the 1934 LaSalle as it influenced the entire field of automotive design in one fell swoop. As the advertising and marketing experts touted their new entry for 1934, little did anyone truly realize how far reaching of an influence the car would have. The following excerpt from a factory brochure best illustrates the groundbreaking new design in execution: “Brilliant in its Fleetwood conception and execution of the newest aerodynamic styling, the LaSalle Convertible Coupe is destined for high popularity with smart people. In one dashing body, designed and fabricated by America’s leading custom-car builder, it presents the practical charm of both closed and open types. …..The striking beauty of the Newest Car in the World is enhanced by liberal customer options – at no additional cost – in both upholstery and exterior finish.” Later in the same sales brochure, it goes on to say, “In these new LaSalle bodies every line and curve is fashioned to lessen wind resistance and air noise and increase the smooth passage of air currents. This new principle in automobile body design approximates the fashioning and symmetry in other forms of fast transportation.” The preceding rings true today, especially the latter quote, as there is perhaps no American mass production car that is as streamlined as the 1934 LaSalle. In an interview with Ron Van Gelderen, former Director of Design at General Motors, he responded to the interviewer’s question regarding some of the most important styling benchmarks by saying, “The most important benchmark was the ’34 LaSalle. Actually, that was not just a benchmark for Cadillac, but it was the first all new design for General Motors. If you think about it, all the designs before this beautiful little LaSalle were variations of a theme started by the Hispano-Suiza influenced, ’2 7 LaSalle by Harley Earl. Every design from ’27 to ’33 was very nice, but not all-new or trendsetting.” Mr. Richard Kughn certainly recognized the importance of the 1934 LaSalle when this particular example became available to him in 1973. In fact, he immediately arranged for purchase of this car when it was offered to him by its then Argentinean owner. One interesting aspect of this LaSalle was that it was also an original right hand drive example. Upon taking delivery of the car, which was still in mostly original condition, Mr. Kughn submitted the LaSalle for a through restoration. Finished in a dramatic color scheme of orange with black fenders, drivetrain and chassis, the LaSalle displays its art deco style in dramatic elegance. It is fitted with a tan vinyl interior, black rumbleseat and tan top. While an older restoration at this point, the LaSalle has held up very well. It has only been driven a limited amount as the odometer shows just under 1,500 miles, which is believed to be since the restoration’s conclusion almost 20 years ago. It epitomizes the streamlined art deco look from its ancillary parts like the bumper, grille and headlights to the exhaust ports along the car’s hood. A tribute this wonderful car, it received an AACA Primary First in the late 1990s, a Cadillac-LaSalle Club Primary First in 2004 and was last shown at the Meadow Brook Concours d’Elegance in 2004. Truly one of the most individual and impressive prewar designs, this 1934 LaSalle will always be considered art in both form and function.
1940 La Salle Series 40-50 Coupe
|1940 La Salle Series 40-50 Coupe|
1940 La Salle Series 40-50 Coupe RM Auctions Automobiles of Amelia Island Collector Car Auction Amelia Island, Florida March 13, 2009 AUCTION RESULTS: Lot 103 - Sold at a price of $31,900 Series 40-50. 130 bhp, 322 cu. in. L-head V8 engine, three-speed manual transmission, independent front suspension with unequal-length A-arms and coil springs, live rear axle with semi-elliptic leaf springs, and four-wheel hydraulic drum brakes. Wheelbase: 123" RenÃ© Robert Cavelier arrived in the New World 17 years before Antoine de La Mothe Cadillac. Later titled de La Salle, this name was appropriated for Cadillac's new companion brand, which was introduced for 1927. An all-new design by Harley Earl, who famously established the General Motors Art & Colour Section, the LaSalle remains the first production automobile to be designed from the outset by a car stylist. In fact, the tremendously popular LaSalle was in fact heavily influenced by the contemporary Hispano-Suiza, which Earl openly admired. While LaSalle sales fell during the early 1930s, it still outsold the "senior" Cadillac line thanks to another Harley Earl styling triumph for 1934, as well as a host of engineering improvements. Among them, updates included a new chassis, a new V8 engine, hydraulic brakes and the "Knee-Action" independent front suspension. All this allowed LaSalle to carry Cadillac through the Depression. Sadly, after the 1940 model year, the highly regarded LaSalle marque was discontinued in favor of the lower-level Cadillac Series 61, with the thinking that LaSalle was now competing directly with Cadillac for buyers. As described by automotive historians Beverly Rae Kimes and Henry Austin Clark, "LaSalle ended, as it began, with distinctive body styles," bringing the marque to a fitting close. Just 24,133 LaSalles were built in total for 1940, with Series 40-50 being the rarest â€“ just 10,382 units in Coupe, Sedan and Convertible Sedan form. The very attractive Series 40-50 Coupe offered here was the recipient of a correct and thorough body-off restoration and is resplendent in its rich maroon exterior finish, complemented by excellent brightwork and disc-type wheels with trim rings and hubcaps, as well as period style whitewall tires. Particularly well equipped, it includes bumper guards, fog lamps, a heater, a radio and a windshield washer. As a stylish and wonderful example of the final year of LaSalle production, this Series 40-50 Coupe represents an important part of Cadillac and LaSalle history, as well as an excellent opportunity for marque enthusiasts. It is a handsome and stately automobile â€“ the brainchild of Harley Earl's inspired design genius.
1937 LaSalle Opera Coupe
|1937 LaSalle Opera Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1937 LaSalle Opera Coupe LOT: 033 Chassis No. 322625 Sold at a price of $35,200 125bhp at 3,400rpm, 322 cu. in. eight-cylinder L-head engine, three-speed manual transmission, four-wheel leaf springs and four-wheel hydraulic drum brakes. Wheelbase: 125" The LaSalle offered here features a handsome aerodynamic body, known as the Opera Coupe. It is finished in black with the correct gray cloth interior and is fitted with optional whitewall tires. The paintwork, interior, and brightwork, while showing some age, appear highly presentable. The vendor reports that he has had some mechanical restoration performed, including brakes, fuel tank, radiator, and generator. A highly useable and drivable car, this LaSalle has participated in two 500 mile tours since 2003. The 1937 LaSalle Opera Coupe presented here is a tasteful, elegant and distinctive motor car that is an exceptional value for the money. A great driver with endless charm, this car is ideally suited for touring or recreational driving.
1931 LaSalle 345A Touring Car
|1931 LaSalle 345A Touring Car|
1931 LaSalle 345A Touring Car Auction Sale Price: $115,500 Barrett-Jackson Car Auction, Scottsdale, AZ, January, 2010, Lot Number: 1265.1 LaSalles dramatic design was by Harley Earl and its V8 power and luxury appointments put it in a niche just above Buick in Alfred P. Sloan's aspirational ladder. By 1931 LaSalles used the same 353cid V8 as Cadillac but still had distinctive design features that emphasized its sporting qualities and made it a favorite among celebrities, sports stars and the social elite. This 1931 LaSalle 345-A wears lovely 7-passenger touring coachwork by Fleetwood. Finished in subtle burgundy with black fenders and body accents it is equipped with wire wheels and black wall tires that work together with the colors to subtly compliment the coachwork's refined lines. Restored to high standards, it is equipped with jump seats, dual sidemounts with mirrors, dual windshields, wind wings, a trunk rack, dual tail lights and chrome bumpers. Harley Earl's graceful LaSalle grille is set off by a pair of giant Depress Beam headlights. This is a great automobile with abundant power, a comfortable ride and plenty of room for family and friends.
1934 LaSalle 50 Fleetwood Convertible Coupe
|1934 LaSalle 50 Fleetwood Convertible Coupe|
1934 CADILLAC LASALLE 50 FLEETWOOD CONVERTIBLE COUPE #490. Came from the estate of Percy Ballentine II of Ballentine Ale fame out of Suffix, New Jersey. Harley-Earl, chief stylist for General Motors from 1926-1964 said the Lasalle is to be a milestone car and crowning achievement in the 1930's. The 1934 Lasalle influenced design for future models. One beer to have when you're having more than one! Vehicle is located in Metro, NY area. 18,500 Original miles, needs cosmetic restoration, 99% rust free, excellent mechanicals, whisper smooth straight eight, all original down to exhaust... Price: $98,500. Call Sell It Now Motors/Classic Cars 443-326-9846 GAMPRILLS, MD
1932 La Salle Convertible
|1932 La Salle Convertible |
1932 La Salle Convertible Photo By: Douglas Wilkinson Date: November 18, 2009 Location: Swopes Car Museum, Elizabethtown, Kentucky
1939 LaSalle Coupe
|1939 LaSalle Coupe |
1939 LaSalle Coupe Photo By: Douglas Wilkinson Location: The Meadow Brook Concours d'Elegance in Rochester, Michigan, August 7, 2005.
1939 LaSalle 4-Door Sedan
|1939 LaSalle 4-Door Sedan |
1939 LaSalle 4-Door Sedan Photo By: Douglas Wilkinson Location: The Meadow Brook Concours d'Elegance in Rochester, Michigan, August 7, 2005.
1937 LaSalle Series 37-50 Sport Coupe
|1937 LaSalle Series 37-50 Sport Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1937 LaSalle Series 37-50 Sport Coupe LOT: 046 Chassis No. 2B24856 Sold at a price of $52,800 105hp 248 cu. in. inline eight-cylinder engine, three-speed manual transmission, independent front suspension with coil springs, live axle rear suspension with leaf springs and four-wheel hydraulic drum brakes. Wheelbase: 120" Introduced in 1929 to broaden Cadillac’s market range, LaSalle faced new challenges in 1935 from the Packard 120 and Lincoln Zephyr. Cadillac had been the first to introduce a medium-priced automobile as under Alfred P. Sloan’s leadership General Motors filled every niche it could find. Its strategy obviously commended itself to its competitors that were, like Cadillac, struggling in the Great Depression’s doldrums and these competitors seriously threatened LaSalle’s prospects. LaSalle’s stature was built on a base of Cadillac engineering and quality assembly using the best components available from outside suppliers. LaSalle actively promoted the famous and prestigious names of its vendors – Borg & Beck, Spicer, Brown-Lipe, Bendix, A.O. Smith and Stromberg featured prominently in its literature. The inline eight, the only straight eight ever to power a Cadillac product, bore unmistakable similarities with Oldsmobile’s contemporary engine and LaSalle went out of its way to maintain that it was a LaSalle engine assembled to Cadillac standards in the Cadillac factory. If anything distinguished LaSalle it was Harley Earl’sstyling that had broken new ground when the marque was launched in 1929 and continued to set it apart. Cadillac had considered dropping the marque in 1934, but Earl responded with some of the most attractive and modern designs ever proposed for a General Motors product. His brilliant styling carried the day. While the 1935 LaSalles lost the biplane bumpers that were among the most evocative expressions of thirties’ Art Deco design, the single piece 1935 bumpers more than made up in practicality what they lacked in finesse. LaSalle continued with dramatic pontoon fenders and chevron trim integrated into the front fenders, augmented by the new for 1935 vee windshields that made LaSalle’s Art Deco statement. Total LaSalle production for 1935 was 8,653 cars. There are no individual model or bodystyle production figures available, but the Sport Coupe was only a small fraction of the total and it is today surpassingly rare and distinctive. The example offered here has a fresh frame-off restoration completed in 2004 with only 100 shakedown and testing miles since it was finished. Equipped with its original matching numbers engine it also has the original radio, clock, jack, rear-mounted spare tire has jump seats for occasional passengers behind the primary passenger seats. Meticulously restored, its rich and deep paintwork is complemented by striking silver interior upholstery and trim, a stunning look that would please even “Mister Earl” if he were here today to see it. Many feel that 1935 was the pinnacle of Art Deco design in Detroit and it does not get any better than this brilliantly and freshly restored 1935 LaSalle Sport Coupe.
In 1926, Alfred P. Sloan, Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out GM's producr line. He lured a custom car designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "styled".
The LaSalle marque was used by General Motors from 1927 until 1940.
1930 - LaSalle is one of the first companies to include wiring for radios.
In 1930 LaSalle increased its wheelbase to 134 inches and were offered with six fleetwood bodies as well as bare chassis for custom coachbuilders. Prices were also increased.