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1935 LaSalle Convertible Coupe
|1935 LaSalle Convertible Coupe |
1935 LaSalle Convertible Coupe Photo By: Douglas Wilkinson Date: June 5, 2005 Location: The Grand Experience CCCA Concours at the Gilmore Car Museum in Hickory Corners, Michigan
1931 LaSalle 345A Touring Car
|1931 LaSalle 345A Touring Car|
1931 LaSalle 345A Touring Car Auction Sale Price: $115,500 Barrett-Jackson Car Auction, Scottsdale, AZ, January, 2010, Lot Number: 1265.1 LaSalles dramatic design was by Harley Earl and its V8 power and luxury appointments put it in a niche just above Buick in Alfred P. Sloan's aspirational ladder. By 1931 LaSalles used the same 353cid V8 as Cadillac but still had distinctive design features that emphasized its sporting qualities and made it a favorite among celebrities, sports stars and the social elite. This 1931 LaSalle 345-A wears lovely 7-passenger touring coachwork by Fleetwood. Finished in subtle burgundy with black fenders and body accents it is equipped with wire wheels and black wall tires that work together with the colors to subtly compliment the coachwork's refined lines. Restored to high standards, it is equipped with jump seats, dual sidemounts with mirrors, dual windshields, wind wings, a trunk rack, dual tail lights and chrome bumpers. Harley Earl's graceful LaSalle grille is set off by a pair of giant Depress Beam headlights. This is a great automobile with abundant power, a comfortable ride and plenty of room for family and friends.
1937 LaSalle Series 37-50 Sport Coupe
|1937 LaSalle Series 37-50 Sport Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1937 LaSalle Series 37-50 Sport Coupe LOT: 046 Chassis No. 2B24856 Sold at a price of $52,800 105hp 248 cu. in. inline eight-cylinder engine, three-speed manual transmission, independent front suspension with coil springs, live axle rear suspension with leaf springs and four-wheel hydraulic drum brakes. Wheelbase: 120" Introduced in 1929 to broaden Cadillac’s market range, LaSalle faced new challenges in 1935 from the Packard 120 and Lincoln Zephyr. Cadillac had been the first to introduce a medium-priced automobile as under Alfred P. Sloan’s leadership General Motors filled every niche it could find. Its strategy obviously commended itself to its competitors that were, like Cadillac, struggling in the Great Depression’s doldrums and these competitors seriously threatened LaSalle’s prospects. LaSalle’s stature was built on a base of Cadillac engineering and quality assembly using the best components available from outside suppliers. LaSalle actively promoted the famous and prestigious names of its vendors – Borg & Beck, Spicer, Brown-Lipe, Bendix, A.O. Smith and Stromberg featured prominently in its literature. The inline eight, the only straight eight ever to power a Cadillac product, bore unmistakable similarities with Oldsmobile’s contemporary engine and LaSalle went out of its way to maintain that it was a LaSalle engine assembled to Cadillac standards in the Cadillac factory. If anything distinguished LaSalle it was Harley Earl’sstyling that had broken new ground when the marque was launched in 1929 and continued to set it apart. Cadillac had considered dropping the marque in 1934, but Earl responded with some of the most attractive and modern designs ever proposed for a General Motors product. His brilliant styling carried the day. While the 1935 LaSalles lost the biplane bumpers that were among the most evocative expressions of thirties’ Art Deco design, the single piece 1935 bumpers more than made up in practicality what they lacked in finesse. LaSalle continued with dramatic pontoon fenders and chevron trim integrated into the front fenders, augmented by the new for 1935 vee windshields that made LaSalle’s Art Deco statement. Total LaSalle production for 1935 was 8,653 cars. There are no individual model or bodystyle production figures available, but the Sport Coupe was only a small fraction of the total and it is today surpassingly rare and distinctive. The example offered here has a fresh frame-off restoration completed in 2004 with only 100 shakedown and testing miles since it was finished. Equipped with its original matching numbers engine it also has the original radio, clock, jack, rear-mounted spare tire has jump seats for occasional passengers behind the primary passenger seats. Meticulously restored, its rich and deep paintwork is complemented by striking silver interior upholstery and trim, a stunning look that would please even “Mister Earl” if he were here today to see it. Many feel that 1935 was the pinnacle of Art Deco design in Detroit and it does not get any better than this brilliantly and freshly restored 1935 LaSalle Sport Coupe.
1940 La Salle Series 40-50 Coupe
|1940 La Salle Series 40-50 Coupe|
1940 La Salle Series 40-50 Coupe RM Auctions Automobiles of Amelia Island Collector Car Auction Amelia Island, Florida March 13, 2009 AUCTION RESULTS: Lot 103 - Sold at a price of $31,900 Series 40-50. 130 bhp, 322 cu. in. L-head V8 engine, three-speed manual transmission, independent front suspension with unequal-length A-arms and coil springs, live rear axle with semi-elliptic leaf springs, and four-wheel hydraulic drum brakes. Wheelbase: 123" RenÃ© Robert Cavelier arrived in the New World 17 years before Antoine de La Mothe Cadillac. Later titled de La Salle, this name was appropriated for Cadillac's new companion brand, which was introduced for 1927. An all-new design by Harley Earl, who famously established the General Motors Art & Colour Section, the LaSalle remains the first production automobile to be designed from the outset by a car stylist. In fact, the tremendously popular LaSalle was in fact heavily influenced by the contemporary Hispano-Suiza, which Earl openly admired. While LaSalle sales fell during the early 1930s, it still outsold the "senior" Cadillac line thanks to another Harley Earl styling triumph for 1934, as well as a host of engineering improvements. Among them, updates included a new chassis, a new V8 engine, hydraulic brakes and the "Knee-Action" independent front suspension. All this allowed LaSalle to carry Cadillac through the Depression. Sadly, after the 1940 model year, the highly regarded LaSalle marque was discontinued in favor of the lower-level Cadillac Series 61, with the thinking that LaSalle was now competing directly with Cadillac for buyers. As described by automotive historians Beverly Rae Kimes and Henry Austin Clark, "LaSalle ended, as it began, with distinctive body styles," bringing the marque to a fitting close. Just 24,133 LaSalles were built in total for 1940, with Series 40-50 being the rarest â€“ just 10,382 units in Coupe, Sedan and Convertible Sedan form. The very attractive Series 40-50 Coupe offered here was the recipient of a correct and thorough body-off restoration and is resplendent in its rich maroon exterior finish, complemented by excellent brightwork and disc-type wheels with trim rings and hubcaps, as well as period style whitewall tires. Particularly well equipped, it includes bumper guards, fog lamps, a heater, a radio and a windshield washer. As a stylish and wonderful example of the final year of LaSalle production, this Series 40-50 Coupe represents an important part of Cadillac and LaSalle history, as well as an excellent opportunity for marque enthusiasts. It is a handsome and stately automobile â€“ the brainchild of Harley Earl's inspired design genius.
1937 Cadillac Lasalle
|1937 Cadillac Lasalle|
1937 Cadillac Lasalle Sellers Information RickyT Berlin, NJ (856) 753-8738 For Sale by: Sell It Now Motors/Classic Cars 1771 East Flamingo Road, Ste. 102A Las Vegas, NV 89119 Phone: 866-369-3674 Email: firstname.lastname@example.org Website: www.sellitnowmotors.com
1936 LaSalle Five-Passenger Sedan
|1936 LaSalle Five-Passenger Sedan|
1936 LaSalle Five-Passenger Sedan RM Auctions Automobiles of Arizona Collector Car Auction Phoenix, Arizona AUCTION RESULTS: Lot 110 - Sold at a price of $24,200 105bhp, 248 cu. in. inline eight-cylinder engine, three-speed manual transmission, independent front suspension with A-arms and coil springs, semi-floating rear axle with semi-elliptic leaf springs, rear stabilizer bar, and four-wheel hydraulic drum brakes. Wheelbase: 120" RenÃ© Robert Cavelier was a restless spirit who sailed for Canada in 1666, arriving a full 17 years before Antoine de La Mothe Cadillac. Later given the title de La Salle, this name was appropriated for Cadillac's companion brand, which was introduced for 1927 and remained in production until 1940. An all-new design, the LaSalle was created by Harley Earl, and today it remains the very first production automobile designed from the outset by a car stylist. The LaSalle was tremendously popular at introduction, but by 1932, sales had plummeted to 3,386 from over 22,961 just three years earlier. In these dark days, the Cadillac division was losing money, so few funds were available for new car development. Although there were even rumors of discontinuing LaSalle, it still outsold Cadillac. In the end, a reprieve was granted, thanks to yet another styling triumph by Harley Earl, as well as a host of mechanical advancements introduced on the 1934 models, including a new chassis, a new eight-cylinder engine, hydraulic brakes, and a modern, independent front suspension. Stylistically, the 1936 Series 50 LaSalle models, were virtually unchanged in overall design from 1934, and sported a new, upright "Convex-Vee" grille, as well as revised hood ports, and detail changes that resulted in quieter operation. In addition, the LaSalle was perhaps the most streamlined American production car of its time, and its strong public acceptance helped strengthen Cadillac as the economy continued to struggle under the lingering effects of the Great Depression. The 1936 LaSalle Series 50 Five-Passenger Sedan presented here is an early production example, with approximately 75,000 actual miles reported by the current owner from new. It is appropriately finished with a formal black exterior, and complemented by very good brightwork, as well as dual amber fog lights, and dual chrome-plated rearview mirrors. It rides on a set of black painted steel wheels with chrome-plated hubcaps and trim rings, surrounded by period-style wide whitewall tires.
1939 LaSalle Coupe
|1939 LaSalle Coupe |
1939 LaSalle Coupe Photo By: Douglas Wilkinson Location: The Meadow Brook Concours d'Elegance in Rochester, Michigan, August 7, 2005.
1937 LaSalle Opera Coupe
|1937 LaSalle Opera Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1937 LaSalle Opera Coupe LOT: 033 Chassis No. 322625 Sold at a price of $35,200 125bhp at 3,400rpm, 322 cu. in. eight-cylinder L-head engine, three-speed manual transmission, four-wheel leaf springs and four-wheel hydraulic drum brakes. Wheelbase: 125" The LaSalle offered here features a handsome aerodynamic body, known as the Opera Coupe. It is finished in black with the correct gray cloth interior and is fitted with optional whitewall tires. The paintwork, interior, and brightwork, while showing some age, appear highly presentable. The vendor reports that he has had some mechanical restoration performed, including brakes, fuel tank, radiator, and generator. A highly useable and drivable car, this LaSalle has participated in two 500 mile tours since 2003. The 1937 LaSalle Opera Coupe presented here is a tasteful, elegant and distinctive motor car that is an exceptional value for the money. A great driver with endless charm, this car is ideally suited for touring or recreational driving.
1933 LaSalle Model 345-C 4 Passenger Coupe
|1933 LaSalle Model 345-C 4 Passenger Coupe|
Offered For Sale at the: RM Auction - Vintage Motor Cars at Meadow Brook Hall August 6, 2005, Auburn Hills, Michigan RM Auctions One Classic Car Drive Blenheim, Ontario N0P 1A0 Canada Phone: 519-352-4575 Website: www.rmauctions.com 1933 LaSalle Model 345-C 4 Passenger Coupe LOT: 056 Estimate: $60,000-$70,000 US Chassis No. 2003040 AUCTION RESULTS: Lot was Not Sold at a high bid of $47,000 115hp 353 cu. in. Cadillac 90° V8 L-Head, cast iron block on aluminum crankcase, three-speed synchromesh manual transmission and four-wheel drum brakes. Wheelbase: 130" The lovely LaSalle offered here is a very special car. It was the show car debuted at the 1933 Chicago World’s Fair. The car has 34,000 original miles and is complete with desirable features such as the rumble seat and rear mounted spare tire with metal cover. Factory options include directional signals and a color matched chassis. Most recently, a bodyoff, no-expense-spared restoration was completed in 2000 and accordingly, the LaSalle remains in exceptional overall condition. The original paint scheme was retained during the restoration, as it was the only LaSalle built in 1933 to receive India green with “Tokyo ivory” body stripe, spokes and hubs. While the original walnut interior was retained, the car has been completely refurbished and restored to factory correct specifications. The engine underwent a complete rebuild as well as all ancillary parts including the starter, generator, and carburetor. The outstanding quality of the restoration was recognized when the LaSalle offered here won a red ribbon at Cadillac’s 100th Anniversary meet in Detroit. Accompanying this vehicle is an original Chicago World’s Fair 1833 to 1933 blush makeup tin, as well as an original full-page framed advertisement depicting this exact car as presented. The advertisement is titled, “To the man who might have owned a LaSalle… for just a trifle more!” Elegantly written it features several sales pitches such as: “never a place would you hesitate to meet the doorman’s scrutiny through the window of your LaSalle…nor would you expect anything else, once you had comprehended the LaSalle tradition. For LaSalle came out of Cadillac—and bore, from the very date of its introduction, the unimpeachable hallmark of Cadillac prestige…” The last section the advertisement has historically proven true as it leaps from 1933 at today’s potential buyer, stating: “…And thus it is that a new LaSalle is such a wise investment. For, superimposed upon its matchless quality and its incomparably delightful performance, it the very tangible value of a car that really “belongs.” …There’s a lesson here, most obviously, for those who pay the price of LaSalle—but fail of LaSalle’s prestige. And we think there’s a moral equally strong for the man who might have owned a LaSalle for just a trifle more… When the time arrives for you to decide once more on a motor car, we hope you’ll remember and act upon this undeniable fact—you’ll never encounter a place on earth too smart for a LaSalle.” As it could not be better said, we thoroughly encourage all collectors to closely examine this handsome, elegant and very rare example of the LaSalle marque as it is indeed a standout amongst its peers of the period.
1939 LaSalle 4-Door Sedan
|1939 LaSalle 4-Door Sedan |
1939 LaSalle 4-Door Sedan Photo By: Douglas Wilkinson Location: The Meadow Brook Concours d'Elegance in Rochester, Michigan, August 7, 2005.
In 1926, Alfred P. Sloan, Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out GM's producr line. He lured a custom car designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "styled".
The LaSalle marque was used by General Motors from 1927 until 1940.
1930 - LaSalle is one of the first companies to include wiring for radios.
In 1930 LaSalle increased its wheelbase to 134 inches and were offered with six fleetwood bodies as well as bare chassis for custom coachbuilders. Prices were also increased.